Google Ads for Crypto Software

Client approached us saying they ran campaigns on Google ads and got thousands of conversions as well but in reality not a single conversion was relevant to their business.

All those signups were invalid and none of them verified their email id which was imperative for their business goals to fulfill. Hence, they were unable to meet their business goals through the existing campaigns.

We went ahead and performed an audit.

What we discovered was:

1. The account was running just a simple campaign targeting DISPLAY Network.

1. This campaign was targeted to ALL LOCATIONS
2. Most of the traffic was reported from “MOBILE APPS”

These were some of the factors which were responsible for driving irrelevant traffic and fake signups for his business.

We went ahead and created a strategy to overhaul the performance of this account by setting up fresh new campaigns.

What our strategy included was:

1. Running a search campaign.
2. Generating traffic from most relevant keywords
3. Testing different devices to gather relevant info on devices
4. To test few very specific locations that have better probability of bringing in conversions

RESULTS ACHIEVED:

1. We started to get genuine conversions within 2 days with their final goal completions
2. We got signups in less than ₩3,800
3. We got verified sign ups with avg cost of ₩8,390
4. And finally we reached the people who actually used the software with avg cost of ₩11,390
5. Still counting….